The Liability Shift
On October 1, 2015, merchants who do not use a chip card reader to process card-present transactions when a chip card is presented, can be held liable for any fraud that occurs as a result. In other words, after the liability shift takes effect, merchants who swipe chip cards instead of using EMV chip readers do so at their own risk.
You may be thinking, “But my customers don’t use chip cards, so why should I care?” The answer is simple. A wave is coming.